A branding and packaging concept for Coco Crunch, an artisanal chocolate cereal designed for adults. The brief was simple: all the goodness, none of the compromise, and none of the fun lost along the way. The visual system is bold, playful and unapologetically grown up. A brand that earns its shelf space.

 

The identity system spans packaging, brand pattern, typography and colour. Every decision was made to signal premium quality while keeping the energy alive. Because grown ups deserve good cereal too.