Coffee at my House was an omni-channel retail platform for Meijer x Danone that set out to solve a real consumer problem. Americans were spending billions at coffee shops despite owning everything they needed to make great coffee at home. The campaign gave Meijer shoppers the inspiration, ingredients, and occasion to bring the coffee house experience home across four seasons and six touchpoints spanning in-store, digital, social, Pinterest, loyalty rewards, and influencer content.

The platform became an ongoing campaign and was Submitted for an Effie Award for measurable consumer impact.

I concepted the campaign platform and led creative direction for the Summer and Holiday activations.