A retail activation built to inspire shoppers to create smoothies and breakfast moments at home. Concepted and led creative across in-store displays, shelf signage, floor graphics, digital banners and social for five Danone brands: Horizon Milk, Silk Almond Milk, Light and Fit Yogurt, Oikos and Two Good Yogurt.

The challenge was giving each brand its own voice while building a visual language that complements each brand and keeps the campaign system cohesive across every touchpoint.